We are thrilled to get back into the conference circuit this year at The Quirk’s Event New York, taking place in July at Javits Center. Our very own Lea Ben-Akiva, Executive Vice President of Growth and Innovation, will be in attendance at the event. The Quirk’s Events are curated for the insights industry—featuring sessions on all aspects of marketing research and an active expo hall. With ample networking opportunities and a fun atmosphere, the Quirk’s Event is designed to be inclusive and collaborative.
Networking events are always a highlight at Quirks! We are going to be kicking off the conference with Women in Research at a pre-show happy hour at 5:30 on July 19th. Whether you’re a New York local or in town for the event, this is an unmissable opportunity to meet global market research colleagues and to forge new connections. We hope to see you there, message Lea if you’d like to meet up.
The program starts Wednesday morning, July 20, and we are looking forward to catching a variety of sessions. Reckitt, Colgate and Pepsico, along with Zappi, are presenting on how demographics and expectations around customer experience have changed in the last 15 years. Cuisinart will be talking about “How to use research to drive successful product concept testing” Wednesday afternoon, demonstrating the steps and outcome of two recent concept testing campaigns that drove the highest profitability product in a new durables category that grew to $1 billion in sales in just a few years.
Thursday, we plan on kicking off the day with Chobani at their session on “Building an internal agency,” where they’ll share how a hybrid of qual and quant can transform data into strong strategic recommendations and how an emphasis on “internal client” engagement can foster decision-making including initiative prioritization and opportunity identification. And later that afternoon we are looking forward to hearing from The J.M. Smucker Company, who will share some techniques used to obtain credibility and better communicate insights, elevating the value of in-house research.