Product packaging plays a key role in food safety—preventing product contamination, but also ensuring product freshness. In fact, the right kind of packaging can prolong food life and shelf stability, reducing food waste and contributing to overall sustainability. However, despite these benefits, some packaging persists in being viewed as having a negative impact on the environment. Given all the roles that packaging has to play in keeping food safe, fresh and convenient, how can brands meet those requirements—yet also meet consumer expectations for packaging sustainability?