The seventh wave of AMC Global's ongoing weekly study with OpinionRoute was released today. This week’s research focused on consumer snacking behavior during the COVID-19 pandemic. Questions about snacking included changes in: frequency of snacking, types of snacks, and times of day for snacking as well as reasons behind current snacking. Check out the full graphic of the data by clicking the callout below.
Key findings for the week of May 11:
- Ninety-eight percent of consumers have been snacking during the COVID-19 pandemic, and 47% say they are snacking more overall since the pandemic.
- Forty-two percent of consumers say they are eating more salty snacks and baked goods now than before COVID-19; 31% are eating more ice cream; 30% are eating more candy.
- Forty percent of consumers report they are snacking more between lunch and dinner, while 41% say they are snacking more throughout the day.
- Top reasons for snacking during COVID-19 are to satisfy cravings (59%), satisfy hunger (44%) and for taste or flavor (43%).