The latest wave of our ongoing study with OpinionRoute was released today. Study respondents predicted behaviors for 2021, indicating increases in supporting small and local businesses in the coming year, plans to eat healthier, and increasing meals prepared at home. Areas with less predicted activity include bigger ticket items, such as shopping for entertainment items and furniture.
You can see a full graphic representation of the data here, or by clicking the callout below.
Key findings for the week of December 14:
- Twenty-five percent of Americans predict that they will buy more groceries in 2021, 21% more clothing, and 20% more household decor and goods.
- Americans also predict changes in dining habits and behaviors in 2021, with 40% planning to eat more healthy, 38% planning to dine in restaurants more, and 33% planning to prepare more homemade food.
- Small businesses are likely to see a boost in 2021, with 38% of consumers predicting more patronage of local businesses, and 34% more likely to shop at small businesses.
A complete graphic representation of consumer predictions for 2021 available here.
It is so important to understand what is on the horizon for consumer behavior when you are planning your next product innovation or product launch! Reach out to us to get started on collecting predications that will affect your business success in the marketplace...