COVID-19 Ongoing Study: Release Round-Up

Posted by AMC Global on Nov 30, 2020 9:19:00 AM

Check out this round-up of our ongoing AMC Global study produced in partnership with OpinionRoute, a leader in insights process management. The consumer behavior study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.

Masked Shopper

Consumer Perceptions of Brand Actions

April 2Effect of brand and retailer actions on consumer perceptions during COVID-19

Full graphical representation

 

Changing Consumer Behavior

April 9 - Changing consumer behavior and influence on future behaviors

Full graphical representation

 

Shifting shopping priorities

April 16 - Shifts on what's important while shopping during COVID-19

Full graphical representation

 

Purchasing pattern changes

April 23 - Product availability issues affecting consumer purchasing patterns

Full graphical representation

 

Environmental Impact

April 30 - Positive environmental impact of stay-at-home recognized by consumers

Full graphical representation

 

Venue patronage post-pandemic

May 7 - When will consumers frequent various venues after COVID-19?

Full graphical representation

 

Alcohol consumption during COVID-19

May 7 - Drivers of alcohol consumption and shifts in choices during COVID-19

Full graphical representation

 

Snacking Trends

May 14 - Consumer Snacking Trends During COVID-19

Full graphical representation

 

Update on Consumer Perceptions of Brands

May 21 - Trends in Consumer Perceptions

Full graphical representation

 

Holiday behavior changes due to COVID-19

May 28 - Memorial Day Weekend Consumer Behavior

Full graphical representation

 

Perfect timing during a pandemic does not exist

June 4 - How consumers feel about America reopening

Full graphical representation

 

What do consumers want to hear from brands right now?

June 18 - Consumer preferences regarding brand messaging and tone

Full graphical representation

 

Americans are Delaying Much of Their Healthcare

July 2 - Screenings, routine visits, and dental appointments are being put off

Full graphical representation

 

COVID-19's lasting impact on consumer behavior

July 16 - Changes in brand purchases may continue long-term

Full graphical representation

 

Virtual activities and social distancing during summer

July 30 - Summer get-togethers in the are quite different in 2020

Full graphical representation

 

Back to School Shopping Disrupted by COVID-19

August 13 - Traditional spending has shifted, parents are experiencing concern

Spending: Full graphical representation

Parental concerns: Full graphical representation

 

Attitudes About Pending Coronavirus Vaccine

August 27 - Timing and barriers to potential vaccine usage from Americans

Full graphical representation

 

Travel Behaviors, Predictions and Concerns

September 10 - American attitudes toward air travel, car ride services and hotel stays

Full graphical representation

 

Drastic drops in 2020 Halloween activities

September 24 - Projected spending, decorating and celebrating for Halloween in the U.S.

Full graphical representation

 

Parental Sentiments about Current School Year are Shifting

October 8 - Trend data from American parents regarding school and how kids are eating right now

Sentiment & Concerns: Full graphical representation

Lunches and Food Purchasing: Full graphical representation

 

What do holiday plans look like this season?

October 22 - Holiday food, beverage and alcohol purchasing impacted by COVID-19

Full graphical representation

 

Thanksgiving plans in the United States

November 5 - More people are staying home with small family groups

Full graphical representation

 

Holiday Online Shopping & Black Friday Trends

November 19 - Consumers’ shifting holiday shopping tactics, predictions and behaviors

Full graphical representation

 

In-Person Movies Hit Hard During Pandemic

December 3 - Movie goer behavior during COVID-19

Full graphical representation