Ongoing Consumer Behavior Study: Release Round-Up

Posted by AMC Global on Jul 28, 2021 9:19:00 AM

Check out this round-up of our ongoing AMC Global study produced in partnership with OpinionRoute, a leader in insights process management. The consumer behavior study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior through COVID-19 and beyond.

Masked Shopper

Consumer Perceptions of Brand Actions

April 2Effect of brand and retailer actions on consumer perceptions during COVID-19

Full graphical representation

 

Changing Consumer Behavior

April 9 - Changing consumer behavior and influence on future behaviors

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Shifting shopping priorities

April 16 - Shifts on what's important while shopping during COVID-19

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Purchasing pattern changes

April 23 - Product availability issues affecting consumer purchasing patterns

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Environmental Impact

April 30 - Positive environmental impact of stay-at-home recognized by consumers

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Venue patronage post-pandemic

May 7 - When will consumers frequent various venues after COVID-19?

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Alcohol consumption during COVID-19

May 7 - Drivers of alcohol consumption and shifts in choices during COVID-19

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Snacking Trends

May 14 - Consumer Snacking Trends During COVID-19

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Update on Consumer Perceptions of Brands

May 21 - Trends in Consumer Perceptions

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Holiday behavior changes due to COVID-19

May 28 - Memorial Day Weekend Consumer Behavior

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Perfect timing during a pandemic does not exist

June 4 - How consumers feel about America reopening

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What do consumers want to hear from brands right now?

June 18 - Consumer preferences regarding brand messaging and tone

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Americans are Delaying Much of Their Healthcare

July 2 - Screenings, routine visits, and dental appointments are being put off

Full graphical representation

 

COVID-19's lasting impact on consumer behavior

July 16 - Changes in brand purchases may continue long-term

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Virtual activities and social distancing during summer

July 30 - Summer get-togethers in the are quite different in 2020

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Back to School Shopping Disrupted by COVID-19

August 13 - Traditional spending has shifted, parents are experiencing concern

Spending: Full graphical representation

Parental concerns: Full graphical representation

 

Attitudes About Pending Coronavirus Vaccine

August 27 - Timing and barriers to potential vaccine usage from Americans

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Travel Behaviors, Predictions and Concerns

September 10 - American attitudes toward air travel, car ride services and hotel stays

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Drastic drops in 2020 Halloween activities

September 24 - Projected spending, decorating and celebrating for Halloween in the U.S.

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Parental Sentiments about Current School Year are Shifting

October 8 - Trend data from American parents regarding school and how kids are eating right now

Sentiment & Concerns: Full graphical representation

Lunches and Food Purchasing: Full graphical representation

 

What do holiday plans look like this season?

October 22 - Holiday food, beverage and alcohol purchasing impacted by COVID-19

Full graphical representation

 

Thanksgiving plans in the United States

November 5 - More people are staying home with small family groups

Full graphical representation

 

Holiday Online Shopping & Black Friday Trends

November 19 - Consumers’ shifting holiday shopping tactics, predictions and behaviors

Full graphical representation

 

In-Person Movies Hit Hard During Pandemic

December 3 - Movie goer behavior during COVID-19

Full graphical representation

 

Consumers Predict Behaviors for 2021

December 17 - Where will people spend money in the coming year

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Changing Consumer Habits During COVID-19

January 28 - Consumers shift shopping, cooking and personal habits

Full graphical representation

 

Impact of Packaging Features on Purchase Decisions

February 25 - Consumers will pay more for packaging safety and protection features

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Consumer Opinions on Alternatives to Plastic Packaging

March 25 - Consumers are trying to reduce plastic usage and are open to packaging alternatives

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What Activities Do Americans Want to See Continue Post-Pandemic?

April 29 - People want some health, lifestyle, dining and shopping trends brought on by COVID-19 to continue

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Masking Guidelines and Consumer Behavior

May 27 - How will changes in masking guidelines affect consumer behavior?

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American Diets and Food Choices

June 24 - High protein and low carb leading the way in food choices

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Low and No Alcohol Beverage Interest

July 29 - Americans have growing interest in Low-No Alcohol beers, spirits, wines and “mocktails”

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