AMC Blog

Upcoming Webinar on Product Launch Success with In-Market Learning

Posted by AMC Global on Oct 23, 2019 9:20:28 AM

Did you miss our presentation at last month’s ESOMAR Congress? Never fear, we are hosting an encore presentation of “Test Launch is the New Black: How Learning in Market Can Optimize Launch Success!” online during the CPG Matters LEAD Conference on Wednesday, November 6.

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Topics: Webinar

AMC Global Releases New Paper on Brand Packaging in an Omnichannel Environment

Posted by AMC Global on Oct 2, 2019 1:46:00 PM
Custom market research firm draws on deep knowledge working with the world’s top brands to make solid recommendations for packaging choices

Blue Bell, PA - 02 October 2019 - AMC Global, an international custom market research firm specializing in launch strategies, has released “Dressing for the Party: The Ultimate Guide to brand packaging in an omnichannel environment.” The piece dives into how the changing shopping environment is impacting brand packaging at a fundamental level. It provides context for brands looking to uncover sustainable packaging that works hard across multiple consumer purchase channels, as well as outlining clear steps companies can take to succeed in a convenience-driven shopper ecosystem.

“We work with clients every day facing packaging decision challenges in the environment of today’s marketplace, and have gained a significant depth of knowledge in this space,” said Shira Horn, Executive Vice President at AMC Global. “I am excited we can share some of our team’s learnings and experience in helping brands create packaging that resonates with target audiences, in all kinds of shopping environments—from online to in-store, as well as hybrid models.”

AMC Global draws on decades of experience helping companies such as Sanofi, Coca-Cola Company, Tyson Foods and more connect with their consumers. Operating under the knowledge that a brand’s visual look, graphics and design elements are essential to success, “Dressing for the Party: The Ultimate Guide to brand packaging in an omnichannel environment” examines how a traditional approach to brand packaging can be translated across shopping channels.

Readers of the paper will:
    • Find out how a product’s brand category influences packaging decisions
    • Gain an understanding of the importance of packaging sustainability, both from a cost and environmental standpoint
    • Uncover advice on which packaging elements should be retained across shopping channels, and which need to change
    • Discover a step-by-step way to approach packaging to help ensure a successful launch in an omnichannel marketplace
The paper includes a series of “brand tips” to help companies navigate the changing landscape in a practical, applicable way. The tips surround important topics such as implementing sustainability initiatives, designing for the fast-moving online browser, the importance of proper brand research and how to bring it all together in the real world.

To download the paper visit:

About AMC Global
AMC Global are the experts in product launch, with an innovative suite of tools that span the full product lifecycle. The company’s proprietary PFU™ (Purchaser Follow-up) tool, was developed early on to capture insights from real purchasers of new or restaged products immediately following launch. This solution set the stage for the development of numerous tools, some with exclusive patents, to help brands optimize products for launch and deeply understand purchaser and shopper perspectives. The AMC Global team prides itself on the fact that clients consider them true strategic partners, brought in to help their teams forward-think and stay on the cutting edge of analytics and insights. The company is headquartered in Blue Bell, PA.
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Topics: News

It’s an ESOMAR Scottish Tweet Round-Up!

Posted by AMC Global on Sep 14, 2019 11:50:39 AM

AMC Global weighs in on what was happening at Congress in Edinburgh this week.

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Topics: Conferences

AMC Global partners with Drinkworks to test and launch the world’s first single-serve cocktail system, Home Bar

Posted by Michelle Andre on Sep 12, 2019 12:14:29 AM

Joint venture of Anheuser-Busch InBev and Keurig uses custom market research firm’s proprietary pre-launch and in-market test & learn methods to ensure new product success

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Topics: News

Heading to Scotland for ESOMAR Congress 2019!

Posted by Ken Roshkoff on Aug 29, 2019 11:59:00 AM
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