The fifth wave of our ongoing weekly study by AMC Global and OpinionRoute was released today. This week’s research focused on environmental impact during the COVID-19 pandemic and changes in consumer behavior and perceptions. The positive environmental impact of stay-at-home orders is being recognized by consumers and awareness of personal impact on climate change is increasing.
Check out the full graphic of the data by clicking the callout below.
Key findings for the week of April 27:
- 80% of consumers believe COVID-19 stay-at-home orders have had a positive impact on the environment.
- 67% of consumers say they are now more aware of how their actions and the actions of others impact the environment.
- Consumers predict their behavior post COVID-19 to include an increase in activities that are perceived to be beneficial to the environment. 26% say they are planning to increase their purchases from brands that are committed to being environmentally friendly, and 23% say they will purchase more from brands using sustainable packaging.
- Prior to COVID-19, 65% of consumers were recycling; after the pandemic 8% (who were not recycling before) say they are going to increase their recycling efforts.
A complete representation of the data can be found here showing pre-COVID behavior, and predicted post-crisis behavior around environmentally conscious activities (including the percent of respondents whose behaviors are new compared to prior to the pandemic). New results and findings will be released on May 7. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.